Year after Year - the Infamous Annual Fund.
Small gifts add up when the transactional annual fund evolves so that every donor feels engaged. Too often our annual fund activities center around writing a letter then doing endless follow-ups, culminating in a panicked year-end flurry of activity to meet goal. How can we design annual fund strategies that truly make a donor feel privileged to participate in funding the organization’s operating needs? How do we appreciate and recognize even our smallest donors and encourage those with potential to increase their loyalty to us? And how do we better retain these donors so that when we’re successful in attracting new donors we aren’t just filling a vacancy but truly building our base? Building strong relationships, even with those who contribute at a low level, has long-lasting benefits.