Research tells us that if we haven’t grabbed the attention of a listener in 10 seconds, we’ve lost them for good. How do we craft fact and feeling into captivating stories, respectful of those we serve, that compel our listeners to stay with us, dig deeper, and ultimately, choose to engage with our organizations? Learning to weave the stories of real people into our development materials, conversations, and “asks” lies at the heart of transformational giving and deepening relationships. Cohort members will write and tell their own narratives, forming the foundation of a storytelling toolbox. The role of technology, such as video, will be discussed and we’ll analyze a great bunch of nonprofit storytelling examples.